THE AWAKENING OF SUSTAINABLE FASHION; IT’S NO LONGER A DREAM, IT’S A REALITY

The fashion industry has slowly begun growing a social conscience; it no longer only focuses on aesthetic objectives. The environmental impact of factories, the workers’ conditions, the country the products are made in and how they are created are influencing consumers more and more when they consider buying merchandise.

Sustainable fashion is no longer just a dream; it has become a reality. In actuality, people don’t just buy things; they buy the principles behind them as well. In fact, according to a study by Initiative, a global leader in marketing solutions, 54% of millennials would trust a brand with an ecological and sustainable focus more. It’s evident that the contamination of the environment is a topic that we live with daily, and because of this it is necessary to find alternatives to production that help us create a better future.

Fortunately, this perception is found around the world. New international firms and young entrepreneurs are turning the world of sustainable fashion upside down. Even in Spain there are many new brands that have arisen and given the concept of fashion a 360-degree turnaround, focusing much more on the impact they are having on the environment. “The 2016 Deloitte Millennial”, a study dedicated to the habits of millennials confirmed that almost nine out of 10 believe that “the success of a business should be based on more than just their financial performance”.

Through all of this, Sea2see came into existence, a fashion product that helps the environment, ecological glasses. We found a niche opportunity to innovate the obtainment of raw materials for our project, while also contributing to the cleaning up of the oceans and fighting against ghost fishing. By creating a new process, we recycle plastic waste from the ocean and then fabricate our sustainable glasses of the highest quality; every pair of glasses represents 10 meters of plastic that has disappeared from the sea. And this is not a dream…. it’s real!